A business success story of the internet age built on the old fashioned principle of providing good customer service.
Sunday looks at the meteoric rise of US shoe company, Zappos, which is on track to record a billion dollars in sales while other American business are battling recession. The secret may be the way they treat customers.
You select shoes from an internet catalogue, and place your order through a call centre where employees are trained to direct you to rival companies if the brand or size you want is out of stock. There's free shipping of your order...even free shipping to send it back within 365 days for a refund if you're not satisfied.
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